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Gen Y Cars and Customization - iProMTG
Automotive 

Gen Y Cars and Customization

Gen Y cars are manufactured to cater to a unique group of people, who have just entered adulthood and are exploring it. These young people known by their Gen Y tag, are constantly in search of novelty and innovation. They have diverse tastes and are easily attracted to products or ideas with a difference. So, when it comes to cars, they expect their vehicles to be optimized for their character and to reflect their personality.

To provide such optimized cars is a demanding task for the automobile industry. The industry is however, proving that it is up to this task. Auto giant Toyota, for instance, has brought out a special brand called the Scion, exclusively targeted at the Gen Y consumers. The marketing strategy for Scion was unique and innovative. Through quite unconventional techniques of marketing, like launching internet-radio channels and inviting the consumers to visit the website, the Scion brand of cars were marketed.

To grab the attention of the Gen Y crowd and retain them, Scion focused on popularizing the individuality of the cars as their most enticing attribute. Scion and also many other third party dealers have provided a comprehensive inventory of accessories to customize the Scion cars.

Gen Y cars are manufactured to cater to a unique group of people, who have just entered adulthood and are exploring it. These young people known by their Gen Y tag, are constantly in search of novelty and innovation. They desire their cars to reflect their individuality and are easily attracted to products or ideas with a difference.

The automobile sector is responding to this arduous task by innovative methods and products. For instance, the auto giant Toyota has targeted the young consumer with a unique and innovative line up of cars called the Scion. Through quite unconventional techniques of marketing, like launching internet-radio channels and inviting the consumers to visit the website, the Scion brand of cars were marketed.

To grab the attention of the Gen Y crowd and retain them, Scion focused on popularizing the individuality of the cars as their most enticing attribute. Scion and also many other third party dealers have provided a comprehensive inventory of accessories to customize the Scion cars

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