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SEO packages are services offered to a website, by which the site’s
‘rank’ – in a list of matches generated against an internet search – is
enhanced. Today, the internet is more than just a source of
information; it is a trusted advisor that people invariably turn to
before confirming an order, or filing their taxes, or calling for a
meeting etc. Such extensive use of the internet is not only because of
millions of pages on the WWW, but also because of some powerful websites
called “search engines”, that fetch and systematically display
meaningful information about any words ‘fed’ into the engine. SEO
(Search Engine Optimization) then, is indispensable for any business
website that is frequently being figured in search results, but is not
being sufficiently visited.
When a website invests in such a service, the service provider goes
about making appropriate submissions of the website address in specific
pages of a “web directory”. A web directory is itself a website which
contains categorized lists of different websites, so that a search
engine can quickly scan the lists and easily identify matches. The
service provider also makes a number of ‘social bookmarks’ with the
address of the website. In bookmarking, the website address is not
listed on any directory, but is promoted among users who collectively
interact on a private or public network in groups. The service
provider might also host ‘themed links’ of the website. These are links
that are highlighted in the pages of other websites of a similar product
category. SEO service providers might quote expensive prices for the
provision of such services, which could be beyond the budget of a
website that is looking for a basic SEO solution. Such a site must
select only an affordable search engine optimization service provider
that can give it an economical and a value-for-money solution, rather
than a comprehensive or an aggressive one.
Such service providers must set the SEO pricing right and ensure that it
is worth the quality and effectiveness of the optimization they
provide. They could think of flexible pricing models and bases of
charging for their services and offer starter versions and free
trial-ware to stay popular and competitive.
