Humility and Its Place In MarketingMarketing & Advertising 

Humility and Its Place In Marketing

Humility, in its purest form, has been hailed in movies, honored in
classrooms and preached from the pulpits. But what is it really? What is
at the heart of humility? Look up humility and it’s defined as the
quality or condition of being humble; modest opinion or estimate of
one’s own importance, rank, etc.

My view of humility comes from a deeper place based on my own personal
experience. I believe when we stand in a place of humility we are in
essence honoring the value and brilliance of others. Not just the ones
we have put on the pedestal or who by rank, serve as our leaders and
mentors – I’m talking about those behind the scenes as well.

I’m reminded by a beautiful quote by Mary Kay Ash that went something
like this… “To be a leader we must honor the person who cleans the
floors as much as we honor the person that owns the floors.” Doesn’t
this pretty much sum it up? Is anyone really any more brilliant than the
other? I think not.

However, humility can be an interesting thing when it comes time to
market our services, ask for business and close the deal. To do this, we
are holding ourselves up as the “keeper of the keys” to the answers and
solutions they are looking for. I know that it sometimes feels a
little odd to hold myself up as an “expert or guru” despite the fact
that I have evidence after evidence of the impact I can have on a
personal business and personal life. Thank goodness I have friends, a
coach and many clients who remind me of the value I offer. Their
experience of my work nudges me to “step into my power” and let her rip!
I write the blog (you are reading evidence of one now), I make the
call, I extend the invitation to work with me – all from that place of
remembering the valuable impact I have on others. Sure, there is a
little voice inside telling me “it’s not right to brag.” I hear that,
check to make sure
I’m coming from the right place and then keep on keeping on!

I believe I’m not different from you! The landscape of my day may be
different. I may be talking to different people and my list of things to
do might involve different tasks, but aren’t we all looking for a way
to express our value to others in a way that’s comfortable and
effective? Aren’t we all simply looking for a way to express the
difference we know we can make? I get it and I’m with you!

So let this serve as a reminder to myself and you that if the ultimate
goal is to create the life we truly want to live, we will need to stand
in our greatness and do the stuff that sometimes scares us. But what’s a
little discomfort today if it leads to having what we truly want

So I invite you to find a comfortable blend of humility and power. Honor
the greatness in yourself as you see the greatness in others. It’s
from this place we can use our talents for the greater good of all.

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