Demographics: Helping You to Develop a Successful Targeted Marketing Strategy

Have you ever wished if you could target your ads to a specific group such as men aged 20–35? The bottom line of effective search engine marketing is delivering the right ad at the right time and to the right customers. For running an effective ad campaign, you must try and test your product or service with different demographic groups. Knowing the demographic specifications of your customers is the key to developing a successful targeted marketing strategy. Now, such a system is in place with Microsoft AdCenter’s Demographics Prediction and Google AdWords’ Demographic Bidding. These two major internet marketing platforms allow your ads to target searchers belonging to a specific demographic. Some common demographic indicators are gender, age, income, education, location, etc.

A search engine marketing expert will tell you more about how to target a specific demographic to get the maximum hits. With these audience-intelligence tools, you can become specific about target consumers. You can narrow down on their gender, age group, or location. Having identified all these parameters, you can run a successful ad campaign. It helps the advertisers to plan their campaign with surgical precision. You identify not only the specific group with which your ads do well, but also gives an insight on how ads perform with other demographic groups. As such these tools are also of great value to SEM consulting services.

These demographics prediction tools from Microsoft adCenter Labs and Google AdWords predict a surfers’ age, gender, and other information by analyzing their online behavior. These tools are specifically designed for advertisers to help them find the relation of their products with demographics. Knowing customer’s profile is of vital importance in targeted advertising. Before bidding for your keywords, you can approach search engine marketing consulting services which will help you more in targeted advertising.