When it comes to successful affiliate pages, there are two C’s that really matter: Credibility and Conversions. Without the former, you can’t have the latter and without the latter, you sure as heck won’t be around for too long. So if you’re looking for a long-term, successful passive income stream through affiliate marketing, you’d better up the C and C, stat. Otherwise, you’re going to be dead on arrival.
Here are the top six ways that you can instantly establish credibility on your landing pages. Sticking with these simple tips will garner you more conversions and they are all free, making your return on investment only a matter of time versus money—the more you spend of the former, the more you’ll make of the latter.
1. Add Real Value to Your Site.
Target your site to a specific niche in order to get a more loyal—albeit smaller—following. Generalized affiliate sites don’t always perform as well as you’d think they would—just having traffic coming in that isn’t converting only serves to increase your bounce rate, thus decreasing your SEO rankings and legitimacy.
But when customers are coming to your page, clicking through the links and constantly sharing or coming back, you establish yourself as credible in the eyes of the consumer and the search engines thanks to the lower bounce rate. This gives you the credibility you need most.
Try to provide real value to your site for smaller niches by giving incentives like PDF downloads and software giveaways. Only promote the type of high-quality services, goods and offers that you would use yourself—in essence, make your site a site that you would visit and it will be instantly valuable and credible.
2. Keep Your Website Content Up to Date
Current content isn’t only king with Search Engines, it is with people as well. If someone is looking for the latest trends or products and land on your site simply because it’s optimized well and don’t get what they’re looking for, they aren’t coming back (forget about converting!).
Keep all of your content fresh and up to date, even if you’re just posting updates at the top of articles (consider linking them to new landing pages to increase your click-thru rates). Also, remove expired offers, coupons and other signs that would make it seem like your site isn’t well-maintained. You wouldn’t walk into a store with cobwebs all over selling expired soup—your Internet customers wouldn’t stay on a site that is comparably the same.
3. Prove You Exist
The Internet is an oddly un-human place. Unlike a brick and mortar store, when you get to a webpage, there is no salesperson to greet you (unless it’s a pop-up and those are beyond annoying). All you have is your content and media, so make that count for what it’s worth. Show that you’re a real person or company. This instantly boosts your credibility and will connect you with your customer to turn more conversions.
List your email address, photos, addresses, phone numbers, websites, etc. Show that you’re not just some computer-generated website that was programmed by some lonely guy in a shack in the middle of Wyoming. Create a great “About Us” page that humanizes you and your staff. Show pictures, talk about your interests, your lives, your homes, etc. Give some insight into why you’re doing this and how you test the products or use them at home. This will give you more credibility during your reviews since you’re a real person and your customer will relate to that.
4. Don’t just say you’re Credible, Show It
Your website should have all types of links to valuable sources that are credible. From news to academia to legitimate companies or testimonials—the more that you show proof that what you’re saying is true, the more your viewers will find you to be a credible source. This works in a number of ways.
First, if the viewer clicks the links, they’ll see the information for themselves. Second, most of them won’t even click the links to read the information, but just seeing that the links are there and go to legit sources makes them trust you more. Finally, even if some of your claims are a little wild, anchoring your more legit claims to credible sources will make your far-flung ones seem all the more credible by association.
5. Show that you’re trusted
In that same vein of “showing, not telling,” get some trust seals for your site. Put them up front on the bottom of the home page, but most importantly, place them right at the point of purchase. Make sure that they are real and that they are appropriate. Show that your site is secure and assure them that their information is safe.
6. Ask for Feedback
If you don’t ask for feedback, you’re likely not to get any. When you have feedback and testimonials on your site, you are instantly more credible. Don’t filter the negative ones out—leave them all up and work to make your customers happy