Finding a niche is hard enough especially considering all the products to consider. Parents of babies are always eager for fresh products to purchase.
But there must be a formula for the finding the niche that is correct. But maybe you do not know how to promote any kind of website. Friends of the mom to be will surely be in my client mix. But now that creates even more questions. Maybe specializing in several categories will be best at first. This is so confusing on which ones to choose. Is a limited niche to begin with the best option?
The customers of children’s products are concerned with quality. The highest quality is desirable for children. Higher quality products for this niche are a definite goal. The higher customer satisfaction level is what we desire. The real or perceived higher quality level is directed related to customer satisfaction according to research. Customers did not care nearly as much about the price. So the price for higher quaility was worth every penny to the customer base. So your website would be overlooked if your price did not equate to perceived higher quality.
Solicit customer feed back by sending follow up emails. Feed back from your customers is important as they represent your income. Promoting your website will be a piece of cake after obtaining direct customer feed back.
Tracking sales will help you in the long run. Sales data will help finding a niche and refining it seem like a piece of cake. The data will have sales spikes. A trend is much different from a spike. Sales spikes are sudden increases in sales due to an event. Slower movement represents a sales trend. Sales trend often happen over an entire season such as summer. This may be caused by a product made for hot weather.
It is advisable to test only one change in ad elements at a time so as to pinpoint the culprit for an increase in sales. It you change three things, you will not be able to determine if the new picture or the different wording resulted in sales movement. Big sales decreases have been known to be caused by one little change. Monitoring all changes is the best move.