Internet Marketing 

Will Mt. Fuji Become A World Heritage At Last?

Osaka – Sunday, September 25, 2011 Recent hot topic in Japan that has been discussed in TV news and other programmes is the fact the Mt. Fuji and City of Kamakura are to be applied to be registered as World Heritage. City of Kanakura, famous for the largest Buddha statue in Japan (called in Japan “Kanakura Daibutsu”) and a impressive shrine called Tsuruoka Hachimangu, used to be the capital of the Muromachi Government (1336 – 1573), which opened the era governed by samurai; therefore, it is to be applied to be…

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Internet Marketing 

Why Your Business Will Benefit from a Branded Online Video Platform

A great online video platform can make a significant difference in the reception of your website. Video content is one of the most prevalent types of media on the internet; visitors to your site will want their video watching experience on your site to bear similarities to the video they view elsewhere on other sites. A full-featured online video platform that is capable of blending seamlessly into the existing look and feel of your site is what you should make available to the visitors of your site. While content is…

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Internet Marketing 

Why Is a Shopping Cart Important?

When you hear the term shopping cart, you may think of the physical shopping cart that you push around the store when you go to a supermarket. That is not the type of shopping cart being referred to here. Rather in e-commerce terms, a shopping cart is a virtual basket where you collect items that you would like to purchase online. It has the same use a physical shopping cart. It simply operates in a virtual online environment. How an e-Commerce Shopping Cart Works An e-commerce shopping cart is usually…

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Internet Marketing 

What’s the Best Commercial Shopping Cart Software

Shopping cart software is largely what has made e-commerce websites so successful. Customers can browse for products online and have them shipped to their door after they have purchased them. If you are starting up an e-commerce site, you need to take some time to consider which shopping cart software will work best for your site. When going through the exercise, there are a few things that you should consider. What Are the Main Features of a Good Shopping Cart? When looking around for shopping carts, there are a few…

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Internet Marketing 

What is The Value of a Click Thru’?

Every marketing expert knows the value of testing and I am sure every marketer will agree that the most important thing that you can test; the most important thing to get right when you are selling anything, is the headline of your sales copy. The difference in sales generated between one headline and another can be dramatic. I personally have experienced a 127% increase in sales, just by changing one word in my headline! Every serious marketer knows the value of testing and will continually run “A-B” split tests on…

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Internet Marketing 

KFS of Web Contribution to Information Value, Branding and Engagement

To conclude series of articles on Web Equity survey implemented by Japan Brand Strategy following the previous articles Vol.65 – Web Equity Valuation in Japan – Model and Ranking and Vol.66 – KFS of Web Contribution to Sales Generation and Value, the author would like to introduce what kind of corporate websites are ranked high in “Information Value”, one of the two constituents of Web Equity, together with possible KFS (key factors for success) for high “Information Value” in this article. 1. What is “Information Value”? How is it calculated?…

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Internet Marketing 

KFS of Web Contribution to Sales Generation and Value

The previous article Vol.65 – Web Equity Valuation in Japan – Model and Ranking outlined the Web Equity valuation model and the results of the ranking by Japan Brand Strategy based on a special article published in a recent Japanese business weekly magazine. Based on the same article, the author would like to introduce what kind of corporate websites are raked high in “Sales Value”, one of the two constituents of Web Equity, together with possible 4 KFS (key factors for success) for high “Sales Value” in this article. 1.…

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Internet Marketing 

Facebook and Twitter vs. LinkedIn and Google+ in Japan

Facebook and Twitter have started to become popular among early adaptors in Japan in the last one or two years but LinkedIn has not and Google Plus (Google+) is not yet used even among IT experts even if they have created their account. In this article, the author would like to outline the popularity of the four social media in Japan. 1. How are the four social media popular in Japan? Twitter, Facebook and LinkedIn status has been explained in the author’s articles from Vol.45 – 2011 Trend of Social…

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Internet Marketing 

Top Precious Moments Gifts for Special Occasions

Precious Moments prides itself on having a present for every special occasion. Catering to gift-givers of numerous tastes, the company boasts an unparalleled selection of products. Here are some of the best Precious Moments figurines and other gifts for weddings, anniversaries and more! Wedding Gifts 1. “Wishing You Roads of Happiness” Figurine This delightful figurine of a loving couple in a car is a great metaphor for what marriage is all about-a journey in companionship. As your loved one takes what is quite possibly the most important step in his…

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Internet Marketing 

The Truth About Online Reviews

Long before the internet wove its way into our daily lives, people were giving reviews on products and services. Marcia told Mary all about her fabulous new Whirlpool washing machine. Dick told Bob about his John Deere and Phil told Dick about the snazzy little Ford Pinto he just purchased. Of course, pride was definitely on the line so there may have been some embellishment about the features and price paid. Marketing departments loved these conversations taking place at backyard barbeques and neighbourhood parks. Word of mouth was the only…

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